What is Data Strategy?
Data strategy is the process of planning for how you will use data to achieve your business goals. It involves setting up a plan for what you want to do with your data, and then taking action on that plan.
Data strategy is important because it helps you understand what information is available about your customers, how they interact with your brand or product, and how this can be used to improve their experience. This can lead to better marketing campaigns by understanding who they are targeting; increased sales by knowing which products are most popular; improved customer service through more effective communication channels; cost savings through more efficient operations (e.g., reducing waste).

What is a Data Roadmap?
A data roadmap is a visual representation of what you want to achieve with your data, and it can be used as a tool for planning ahead. The first step in creating one is understanding what makes up a good data roadmap.
A good data roadmap will include:

• A high-level overview of your current situation (where you are now)
• A vision for where you want to go (where do we want our business/organization to be?)
• A plan for how we’ll get there (what steps do we need to take in order for us to reach our goals?)

The Benefits of Data Strategy and Roadmaps
A data strategy is a plan for how you will use your data to achieve your business goals. It’s more than just setting up a few reports, it’s about creating a cohesive plan that outlines how you will use the information you collect and why it matters to your company. A data roadmap is an extension of this idea, but with more specific details about what steps need to be taken in order to achieve those goals.
A well-defined strategy can lead directly to better decision making at all levels within an organization because everyone has clear direction on what they should be doing with their time or money (or both).